Create a Vertical

A Vertical represents an insurance product type — Household, Liability, Dental, etc. It is the central entity that ties together questionnaires, pricing, branding, and policy modals.

Before you start

1. Confirm the insurance type name with engineering (they will provide the exact SCREAMING_SNAKE_CASE value).
2. Get the brand color hex code from Design.
3. Decide which regions offer this product.

Steps

1. In Strapi, go to Content Manager -> Vertical -> Create new entry
2. Fill in the required fields:

Field	Purpose	Example
name	Slug identifier (lowercase with hyphens)	household-insurance
humanReadableName	Display name for users	Household Insurance
insuranceType	Internal enum value (SCREAMING_SNAKE_CASE)	HOUSEHOLD_INSURANCE
image	Product image/icon	Upload or select media
colorCode	Brand color for this product	#4A90D9
regions	Countries where this product is available	Select DE, AT, etc.

3. Save the entry

Field details

name

The slug used in URLs and internal references. Keep it lowercase with hyphens. This is what you will use in sync commands.

insuranceType

Must be in SCREAMING_SNAKE_CASE format. Ask engineering for the exact value — the system will reject other formats. Examples: HOUSEHOLD, PRIVATE_LIABILITY, DENTAL. This value is used as an enum throughout the backend and frontend systems.

regions

Multi-select field with 60+ country options. Select all countries where this insurance product is offered. The questionnaire also has its own regions field — both must include the target country for the product to be available there. Typical sets:

• Germany only: select DE
• Germany + Austria: select DE, AT
• EU-wide: select all EU country codes

colorCode

A hex color code (6 characters after #). Ask Design or use the hex code from a similar product. Examples: #FF6B35 (orange), #2E86AB (blue). This color is used for plan cards, icons, and accent colors in the UI.

Tip

Before creating a new Vertical, check if a similar one already exists. Verticals are shared across environments, so coordinate with the team to avoid duplicates.

See also

• Vertical Schema Reference – complete field specification for the Vertical content type
• Add New Vertical (End-to-End) – full walkthrough creating everything a vertical needs
• Vertical Ecosystem – how verticals tie together questionnaires, pricing, and policies